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Globalization Strategy (GLB)


Description
Objectives:
- Learn how globalization strategy influences company’s success.
- Understand how the globalization team is structured and how it supports the successful execution of product localization and Go-To-Market activities.
- Understand the different type of metrics required to measure success of globalization and customer journey.
Content
  • PRESENTATION OF THE SESSION
  • S7. Introduction - Christina Olson
  • S7. Striking Question
  • CONTENT
  • S7.1 Globalization Overview
  • S7.1 Globalization Overview
  • S7.2 Internationalization and World Readiness
  • S7.2 Internationalization and World Readiness
  • S7.3 Localization
  • S7.3 Localization
  • S7.4 Go-to-Market Considerations
  • S7.4 Go-to-Market Considerations
  • S7.5 Recommended Readings
  • CASE STUDY
  • S7. Case Study Introduction
  • S7. Case Study - Recommendations for a successful global website
  • GROUP DISCUSSION & MASTERCLASS (6-7PM Barcelona Time)
  • S7. Group discussion & Masterclass
  • SATISFACTION SURVEY
  • S7. Satisfaction survey
  • TEST
  • S7. Test
Completion rules
  • All units must be completed
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